Brand leadership / David A. Aaker, Erich Joachimsthaler.

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TextPublication details: New York : Free Press, 2000.Description: xii, 351 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	BUFT Library	BUFT Library	658.8'27 A11199b 2000 (Browse shelf(Opens below))	C-1	Available	2014-0243

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Includes bibliographical references (p. 331-335) and index.

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