Market-led strategic change : transforming the process of going to market / Nigel Piercy.

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Material type: Text

TextSeries: Marketing series (London, England). Professional developmentPublication details: Oxford : Butterworth-Heinemann, 1997 (1998 printing)Edition: 2nd edDescription: xiv, 665 p. : ill 24 cmISBN:

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Holdings
Item type	Current library	Home library	Copy number	Status	Barcode
Books	BUFT Library	BUFT Library	C-1	Available	2009-0287

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Includes bibliographical references and index

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