Marketing communications : an integrated approach / P.R. Smith.
Material type: TextPublication details: London : Kogan Page, 1998, c1993.Edition: 2nd edDescription: xvi, 602  p. ; 24 cmISBN:
TextPublication details: London : Kogan Page, 1998, c1993.Edition: 2nd edDescription: xvi, 602  p. ; 24 cmISBN: - 0749426993
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
|  Books | BUFT Library | BUFT Library | 658.8 S6421m 1993 (Browse shelf(Opens below)) | C-1 | Available | 2009-0285 | 
                                            
                                                Total holds: 0
                                            
                                            
                                        
                                    
                                
                            
                            
                            
    
                        
    Previous ed.: 1993.
BBA
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