Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

By:

Contributor(s):

Material type: Text

TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill. ; 28 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	BUFT Library	BUFT Library	658.802 (Browse shelf(Opens below))	C-1	Available	2011-0030

Total holds: 0

Previous ed.: 1997.

Formerly CIP. Uk

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

BGMEA University of Fashion and Technology University Library