Marketing strategy and competitive positioning /
Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - Harlow : Financial Times Prentice Hall, c2008. - xviii, 614 p. : ill. ; 25 cm.
Formerly CIP.
Includes bibliographical references (p. 572-598) and index.
0273706977 (pbk.) : £46.99 9780273706977 (pbk.) : £46.99
GBA783787 bnb
Marketing--Management.
Target marketing.
HF5415.127 / .H66 2008
658.802
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - Harlow : Financial Times Prentice Hall, c2008. - xviii, 614 p. : ill. ; 25 cm.
Formerly CIP.
Includes bibliographical references (p. 572-598) and index.
0273706977 (pbk.) : £46.99 9780273706977 (pbk.) : £46.99
GBA783787 bnb
Marketing--Management.
Target marketing.
HF5415.127 / .H66 2008
658.802