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Luxury fashion branding : trends, tactics, techniques /

Okonkwo, Uche.

Luxury fashion branding : trends, tactics, techniques / Uche Okonkwo. - Basingstoke : Palgrave Macmillan, 2007. - xx, 332 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780230521674 (hbk.) 0230521673 (hbk.)

Subjects--Topical Terms:
Luxuries--Marketing.
Brand name products.
Fashion merchandising.

LC Class. No.: HD9940.A2 / O39 2007

Dewey Class. No.: 658.827

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Luxury fashion branding : trends, tactics, techniques /

BGMEA University of Fashion and Technology
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