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Entrepreneur magazine guide to integrated marketing /

Smith, Jeanette, 1924-

Entrepreneur magazine guide to integrated marketing / Jeanette Smith. - New York ; Chichester : Wiley, c1996. - xii, 277p ill 25 cm cased

Includes index

ISBN: 0471124397 0471124397 m 0471124419 v pbk £14.99

Subjects--Topical Terms:
Advertising media planning.
Advertising media planning--Case studies.
Direct marketing.
Direct marketing--Case studies.

Dewey Class. No.: 658.8

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Entrepreneur magazine guide to integrated marketing /

BGMEA University of Fashion and Technology
University Library