Mastering fashion marketing /
Jackson, Tim, 1963-
Mastering fashion marketing / Tim Jackson and David Shaw. - Basingstoke [England] ; New York : Palgrave Macmillan, 2009. - xviii, 376 p. : ill., plans ; 24 cm. - Palgrave master series .
Includes bibliographical references (p. 351-353) and index.
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
9781403919021 140391902X
2008045140
Fashion merchandising.
HD9940.A2 / J33 2009
687.0688
Mastering fashion marketing / Tim Jackson and David Shaw. - Basingstoke [England] ; New York : Palgrave Macmillan, 2009. - xviii, 376 p. : ill., plans ; 24 cm. - Palgrave master series .
Includes bibliographical references (p. 351-353) and index.
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
9781403919021 140391902X
2008045140
Fashion merchandising.
HD9940.A2 / J33 2009
687.0688