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Why we buy : the science of shopping /

Underhill, Paco.

Why we buy : the science of shopping / Paco Underhill. - New York : Simon & Schuster, c1999. - 255 p. ; 25 cm.

Includes index.

ISBN: 0684849135

LCCN: 99012125

Subjects--Topical Terms:
Marketing research.
Consumer behavior.
Shopping.

LC Class. No.: HF5415.2 / .U53 1999

Dewey Class. No.: 658.8/34

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Why we buy : the science of shopping /

BGMEA University of Fashion and Technology
University Library