Normal view MARC view ISBD view

Creating powerful brands : Leslie de Chernatony and Malcolm McDonald.

De Chernatony, Leslie, 1953-

Creating powerful brands : Leslie de Chernatony and Malcolm McDonald. in consumer, service and industrial markets /. - 3rd ed. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003. - xvii, 467 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0750659807

LCCN: 2005357186

Subjects--Topical Terms:
Brand name products--Planning.
Branding (Marketing)

LC Class. No.: HD69.B7 / D45 2003

Dewey Class. No.: 658.8/27

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

BGMEA University of Fashion and Technology University Library

Creating powerful brands : Leslie de Chernatony and Malcolm McDonald.

BGMEA University of Fashion and Technology
University Library