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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan - 5th ed. - Boston : Pearson, c2020. - 642 p. : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9789353946135

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7 / K45 2013

Dewey Class. No.: 658.8/27

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BGMEA University of Fashion and Technology University Library

Strategic brand management : building, measuring, and managing brand equity /

BGMEA University of Fashion and Technology
University Library