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Sherwin, David.

Success by design : the essential business reference for designers / David Sherwin. - Blue Ash, OH : HOW Books c2012. - vii, 297 p. : ill. (some col.) ; 23 cm.

Includes bibliographical references (p. 286-287) and index.

Working with customers : Client service ; Business development ; Proposals ; Contracts ; Spec work ; Politics ; Negotiation ; Discounts ; Expectations ; Design briefs ; Deliverables ; Meetings ; Presentations ; Feedback ; Networking ; Competition ; Strategy -- Managing your projects : Project management ; Process ; Estimating ; Budgets ; Schedules ; Risk ; Stakeholders ; Change orders ; Time sheets ; Proofreading ; Errors ; Postmortems -- Operating your studio : Money ; Hourly rates ; Insurance ; Sustainability ; Legal ; Confidentiality ; Culture ; Leadership ; Accounting ; Hiring ; Freelance ; Vacation -- Bringing it together.

This book is an introduction to the essential tools and attitudes designers need to work at a design business or own one.

ISBN: 9781440310225 144031022X

Nat. Bib. Agency Control No.: 016156392 Uk

Subjects--Topical Terms:
Success in business.
Graphic arts--Management.
Commercial art--Management.
Designers--Vocational guidance--United States.
Design.