The fundamentals of illustration : how to generate ideas, interpret briefs and promote oneself, practicality, philosophy and professionalism are explored in both the digital and analogue world of illustration /
Zeegen, Lawrence.
The fundamentals of illustration : how to generate ideas, interpret briefs and promote oneself, practicality, philosophy and professionalism are explored in both the digital and analogue world of illustration / Lawrence Zeegen. - Lausanne, Switzerland : AVA, ©2005. - 1 online resource (176 pages) : illustrations. 23cm.
Includes bibliographical references.
Introduction: Contents; How to get the most from this book; Foreword by George Hardie; Introduction. Communicating ideas: The blank sheet of paper; Why ideas?; The briefing; Investigation of the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Longevity. The medium is the message: The power of the pencil; Material world; Art school ethos; Illustration as a discipline; A demanding life; Mixing media; The digital divide; The new wave of illustrators. From outcome to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Graphic design studio collaboration; Self-initiated illustration. Making it happen: Marketing the product and the art of self-promotion; Portfolios; The website; Avenues for self-promotion; Illustration agency representation; Presentation techniques. Production: Essential kit; Studio set-up; Resources and reference; Production tips; Legal tips. Conclusion: Contacts; Bibliography; Acknowledgements.
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
9782940439935 2940439931
9782940439935 codeMantra
GBB992232 bnb
Commercial art.
Illustrators--Vocational guidance.
Art publicitaire.
Illustrateurs--Orientation professionnelle.
ART--Graphic Arts.
Commercial art.
Electronic books.
The fundamentals of illustration : how to generate ideas, interpret briefs and promote oneself, practicality, philosophy and professionalism are explored in both the digital and analogue world of illustration / Lawrence Zeegen. - Lausanne, Switzerland : AVA, ©2005. - 1 online resource (176 pages) : illustrations. 23cm.
Includes bibliographical references.
Introduction: Contents; How to get the most from this book; Foreword by George Hardie; Introduction. Communicating ideas: The blank sheet of paper; Why ideas?; The briefing; Investigation of the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Longevity. The medium is the message: The power of the pencil; Material world; Art school ethos; Illustration as a discipline; A demanding life; Mixing media; The digital divide; The new wave of illustrators. From outcome to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Graphic design studio collaboration; Self-initiated illustration. Making it happen: Marketing the product and the art of self-promotion; Portfolios; The website; Avenues for self-promotion; Illustration agency representation; Presentation techniques. Production: Essential kit; Studio set-up; Resources and reference; Production tips; Legal tips. Conclusion: Contacts; Bibliography; Acknowledgements.
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
9782940439935 2940439931
9782940439935 codeMantra
GBB992232 bnb
Commercial art.
Illustrators--Vocational guidance.
Art publicitaire.
Illustrateurs--Orientation professionnelle.
ART--Graphic Arts.
Commercial art.
Electronic books.