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Market-led strategic change : transforming the process of going to market /

Piercy, Nigel.

Market-led strategic change : transforming the process of going to market / Nigel Piercy. - 2nd ed. - Oxford : Butterworth-Heinemann, 1997 - xiv, 665 p. : ill 24 cm. ; - Marketing series (London, England). Professional development .

Includes bibliographical references and index

ISBN: 0750632852 0750632852 m

LCCN: lc 98135256

Nat. Bib. No.: b9844652

Subjects--Topical Terms:
Marketing--Management.

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BGMEA University of Fashion and Technology University Library

Market-led strategic change : transforming the process of going to market /

BGMEA University of Fashion and Technology
University Library