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Marketing management and strategy /

Doyle, P. 1943-

Marketing management and strategy / Peter Doyle. - 2nd ed. - London : Prentice Hall Europe, 1998. - xvii, 465 p 24 cm

Previous ed.: 1994.

Includes bibliographical references and index.

ISBN: 0132622394 0132622394 m

Nat. Bib. No.: b9778065

Subjects--Topical Terms:
Marketing.

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Marketing management and strategy /

BGMEA University of Fashion and Technology
University Library