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Marketing aesthetics : the strategic management of brands, identity, and image /

Schmitt, Bernd.

Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. - New York : Free Press, c1997. - xv, 345 p. : ill. ; 25 cm.

Includes bibliographical references (p. 321-330) and index.

ISBN: 0684826550

LCCN: 97009426

Subjects--Topical Terms:
Corporate image.
Brand name products.

LC Class. No.: HD59.2 / .S357 1997

Dewey Class. No.: 658.8/27

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BGMEA University of Fashion and Technology University Library

Marketing aesthetics : the strategic management of brands, identity, and image /

BGMEA University of Fashion and Technology
University Library