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Marketing communications : an integrated approach /

Smith, P. R. 1957-

Marketing communications : an integrated approach / P.R. Smith. - 2nd ed. - London : Kogan Page, 1998, c1993. - xvi, 602 p. ; 24 cm. ;

Previous ed.: 1993.

ISBN: 0749426993

Nat. Bib. No.: GB99-15701

Nat. Bib. Agency Control No.: 0749426993 Uk

Subjects--Topical Terms:
Communication in marketing.

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Marketing communications : an integrated approach /

BGMEA University of Fashion and Technology
University Library