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Marketing /

Mercer, David

Marketing / David Mercer. - 2nd ed. - Oxford [England] ; Cambridge, Mass. : Blackwell Business, 1996. - xvi, 560 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0631196382 (pbk. : alk. paper)

LCCN: 95015359

Subjects--Topical Terms:
Marketing Management.
Marketing.

LC Class. No.: HF5415.13 / .M395 1996

Dewey Class. No.: 658.8

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BGMEA University of Fashion and Technology University Library

Marketing /

BGMEA University of Fashion and Technology
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