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Service management and marketing : managing the moments of truth in service competition /

Grönroos, Christian, 1947-

Service management and marketing : managing the moments of truth in service competition / Christian Grönroos. - Lexington, Mass. : Lexington Books, c1990. - xxii, 298 p. : ill. ; 24 cm. - Issues in organization and management series .

Includes bibliographical references (p. 277-291) and index.

ISBN: 0669200352 (alk. paper)

LCCN: 89029201

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.

LC Class. No.: HD9980.5 / .G776 1990

Dewey Class. No.: 658.8

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BGMEA University of Fashion and Technology University Library

Service management and marketing : managing the moments of truth in service competition /

BGMEA University of Fashion and Technology
University Library