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Essentials of marketing research /

Proctor, Tony.

Essentials of marketing research / Tony Proctor. - London : Pitman, 1997. - viii, 360p. : ill 25 cm. ; pbk

Includes index

ISBN: 0273625314 0273625314 m

Nat. Bib. No.: b9736764

Subjects--Topical Terms:
Marketing research.
Marketing research--Case studies.

Dewey Class. No.: 658.83

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BGMEA University of Fashion and Technology University Library

Essentials of marketing research /

BGMEA University of Fashion and Technology
University Library