Services marketing /
Zeithaml, Valarie A.
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. - New York : McGraw Hill, c1996. - xx, 700 p. : ill., maps ; 25 cm. ; - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070782504 (acidfree paper)
95044395
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 1996
658.8
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner. - New York : McGraw Hill, c1996. - xx, 700 p. : ill., maps ; 25 cm. ; - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070782504 (acidfree paper)
95044395
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 1996
658.8