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The marketing book /

The marketing book / edited by Michael J. Baker. - 5th ed. - Oxford : Butterworth-Heinemann, 2003. - xxxviii, 834 p. : ill. ; 25 cm.

Previous ed.: 1999.

Includes bibliographical references and index.

ISBN: 0750655364 (pbk.) : £29.99

Nat. Bib. No.: GBA2-W2058

Nat. Bib. Agency Control No.: 0750655364 Uk

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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BGMEA University of Fashion and Technology University Library

The marketing book /

BGMEA University of Fashion and Technology
University Library