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Guts : the seven laws of business that made Chrysler the world's hottest car company /

Lutz, Robert A.

Guts : the seven laws of business that made Chrysler the world's hottest car company / Robert A. Lutz. - New York ; Chichester : Wiley, c1998. - xiv, 226 p., [8] p. of plates ; 24 cm.

Includes index.

ISBN: 0471295612

Nat. Bib. Agency Control No.: 100=NOTNAL

Subjects--Corporate Names:
Chrysler Corporation--Management.

Subjects--Topical Terms:
Automobile industry and trade--Management.--United States
Corporate turnarounds--United States.

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BGMEA University of Fashion and Technology University Library

Guts : the seven laws of business that made Chrysler the world's hottest car company /

BGMEA University of Fashion and Technology
University Library