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Basic marketing /

McCarthy, E. Jerome

Basic marketing / E. Jerome McCarthy and Willam D. Perreault - 11th ed. - Boston : Irwin , C 1993 - xxii, 792p. : 25 cm. ;

ISBN: 025610509X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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BGMEA University of Fashion and Technology University Library

Basic marketing /

BGMEA University of Fashion and Technology
University Library