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The Marketing book /

Baker, Michael J., 1935-

The Marketing book / edited by Michael J. Baker. - 3rd ed. - Oxford : Butterworth-Heinemann, 1994. - xlii, 740 p. : 25 cm. ; - The Marketing series .

Includes bibliographical references

ISBN: 0750620226 0750620226 m

Nat. Bib. No.: b94A0726

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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BGMEA University of Fashion and Technology University Library

The Marketing book /

BGMEA University of Fashion and Technology
University Library