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Adverting excellence /

Bovee, Courtland L.

Adverting excellence / Courtland L. Bovee, John V. Thill, George P. Dovel and Marian Burk Wood - New York : Mc Graw-Hill, C 1995. - xxxvi,647p. : 28cm. ;

ISBN: 007006847x

Subjects--Topical Terms:
Advertising excellence

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BGMEA University of Fashion and Technology University Library

Adverting excellence /

BGMEA University of Fashion and Technology
University Library