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Marketing management for the hospitality industry : a strategic approach /

Reich, Allen Z.

Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich. - New York, N.Y. ; Chichester : Wiley, c1997. - xix, 530 p. : 24 cm. ;

Includes bibliographical references.

ISBN: 0471310123

Nat. Bib. No.: b9735851

Subjects--Topical Terms:
Hospitality industry--Marketing.

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Marketing management for the hospitality industry : a strategic approach /

BGMEA University of Fashion and Technology
University Library