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Sales force management /

Churchill, Gilbert A.

Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. - 5th ed. - Chicago, Ill. ; London : Irwin, c1997. - xxiii, 813 p. : col. ill., col. map ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references (p. 774-797) and indexes.

ISBN: 0256137870

LCCN: 96009318

Subjects--Topical Terms:
Sales management.

LC Class. No.: HF5438.4 / .C48 1997

Dewey Class. No.: 658.8/101

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Sales force management /

BGMEA University of Fashion and Technology
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