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The loyalty effect : the hidden force behind growth, profits, and lasting value /

Reichheld, Frederick F.

The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld - Boston : Hervard Business School, C 1996. - xii, 323p. : 24cm. ;

ISBN: 0875844480

Subjects--Topical Terms:
Business
Customer relations
Consumer satisfaction
Job satisfaction
Labor productivity
Loyalty

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BGMEA University of Fashion and Technology University Library

The loyalty effect : the hidden force behind growth, profits, and lasting value /

BGMEA University of Fashion and Technology
University Library