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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - New Delhi : Prentice Hall, c2008. - 811p. (various pagings) : ill., map ; 29 cm. +

Includes bibliographical references and index.

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2007

Dewey Class. No.: 658.8/3

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BGMEA University of Fashion and Technology University Library

Marketing research :

BGMEA University of Fashion and Technology
University Library