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Marketing research /

Chisnall, Peter M.

Marketing research / Peter M. Chisnall. - 5th ed. - London ; New York : McGraw-Hill, c1997. - xii, 437 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0077091752 (paperback : alk. paper)

LCCN: 96038336

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C48 1997

Dewey Class. No.: 658.8/3

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Marketing research /

BGMEA University of Fashion and Technology
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