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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 7th ed. - Delhi : Pearson, c2016. - xxx, 968 p. ; 27 cm.

Includes bibliographical references (p. 834-873) and index.

ISBN: 9789332555693 9780136085430 (casebound : alk. paper)

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2010

Dewey Class. No.: 658.8/3

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BGMEA University of Fashion and Technology University Library

Marketing research :

BGMEA University of Fashion and Technology
University Library