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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 6th ed. - New Delhi : Prentice Hall, c2000. - 1 v. (various pagings) : col. ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0130841293

LCCN: 99024486

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 2000

Dewey Class. No.: 658.8/342

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BGMEA University of Fashion and Technology University Library

Consumer behavior /

BGMEA University of Fashion and Technology
University Library