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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - New Delhi : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 9788177589993

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 2007

Dewey Class. No.: 658.8/342

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BGMEA University of Fashion and Technology University Library

Consumer behavior /

BGMEA University of Fashion and Technology
University Library