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Corporate reputation :

Smythe, John.

Corporate reputation : managing the new strategic asset / John Smythe, Colette Dorward, Jerome Reback. - London : Century Business, 1992. - x, 180 p. : ill. ; 24 cm.

Includes index.

ISBN: 0712650598

Subjects--Topical Terms:
Organizational effectiveness.
Communication in organizations.
Corporate image.
Strategic planning.

LC Class. No.: HD58.9 / .S65 1992

Dewey Class. No.: 659.2/85

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BGMEA University of Fashion and Technology University Library

Corporate reputation :

BGMEA University of Fashion and Technology
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