Consumer behavior /
Schiffman, Leon G.,
Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey, S. Ramesh Kumar. - 12th ed. - xxix, 670 pages ; 26 cm
Includes bibliographical references and index.
9789353069834 9780134734828
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2019
658.8'342
Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey, S. Ramesh Kumar. - 12th ed. - xxix, 670 pages ; 26 cm
Includes bibliographical references and index.
9789353069834 9780134734828
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2019
658.8'342