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Services marketing :

Lovelock, Christopher H.,

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee - 8th ed. - xxii, 817 p. : 28 cm.

Includes index.

ISBN: 9789332587687 9781944659011 (pbk.) 9781944659004 (hardcover)

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

LC Class. No.: HF5415.13 / .L5883 2016

Dewey Class. No.: 658.8

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BGMEA University of Fashion and Technology University Library

Services marketing :

BGMEA University of Fashion and Technology
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