Visual merchandising and display /
Pegler, Martin M.,
Visual merchandising and display / Martin M. Pegler, Anne Kong, The Fashion Institute of Technology. - Seventh edition. - xiii, 402 pages ; 28 cm
Revised edition of Visual merchandising and display, c2012.
Machine generated contents note: -- Preface -- Part One: Getting Started-Visual Merchandising and Display Basics -- 1. Why Do We Display? -- 2. Color and Texture -- 3. Line and Composition -- 4. Light and Lighting -- 5. Types of Display and Display Settings -- Part Two: Where to Display -- 6. The Exterior of the Store -- 7. Display Window Construction -- 8. Store Interiors -- Part Three: What to Use for Successful Displays -- 9. Mannequin and Alternatives to the Mannequin -- 10. Dressing the Three-Dimensional Form -- 11. Fixtures -- 12. Visual Merchandising and Dressing Fixtures -- 13. Modular Fixtures and Systems in Store Planning -- 14. Furniture as Props -- Part Four: Visual Merchandising and Display Techniques -- 15. Attention-Getting Devices -- 16. Familiar Symbols -- 17. Masking and Proscenia -- 18. Sale Ideas -- 19. Fashion Accessories -- 20. Home Fashions, Hard Goods, and Food Displays -- 21. Graphics and Signage -- Part Five:Visual Merchandising and Planning -- 22. Visual Merchandise Planning -- 23. Setting Up a Display Shop -- 24. Store Planning and Design -- 25. Visual Merchandising and the Changing Face of Retail -- Part Six: Related Areas of Visual Merchandising and Display -- 26. Point-of-Purchase Display -- 27. Exhibit and Trade Show Design-Industrial Display -- 28. Fashion Shows -- 29. Trade Organizations and Sources -- 30. Career Opportunities in Visual Merchandising -- Glossary -- Retailers Index -- Subject Index.
" This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding has been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy. - Contains six new case studies and extensively revised and updated images - Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices - Expanded sections on store planning including more information about CAD programs, floor plans and planograms - New sections on Tools for Getting a Job including creating your own website and using platforms like Behance to showcase your portfolio - Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315367. "-- "This best-selling introduction to the visual merchandising industry covers all aspects of this exciting area including window displays, mannequins, fixtures and in-store displays"--
9781501315299 (paperback)
Display of merchandise.
BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry.
BUSINESS & ECONOMICS / Industries / Retailing.
DESIGN / Fashion.
HF5845 / .P364 2018
659.1'57
Visual merchandising and display / Martin M. Pegler, Anne Kong, The Fashion Institute of Technology. - Seventh edition. - xiii, 402 pages ; 28 cm
Revised edition of Visual merchandising and display, c2012.
Machine generated contents note: -- Preface -- Part One: Getting Started-Visual Merchandising and Display Basics -- 1. Why Do We Display? -- 2. Color and Texture -- 3. Line and Composition -- 4. Light and Lighting -- 5. Types of Display and Display Settings -- Part Two: Where to Display -- 6. The Exterior of the Store -- 7. Display Window Construction -- 8. Store Interiors -- Part Three: What to Use for Successful Displays -- 9. Mannequin and Alternatives to the Mannequin -- 10. Dressing the Three-Dimensional Form -- 11. Fixtures -- 12. Visual Merchandising and Dressing Fixtures -- 13. Modular Fixtures and Systems in Store Planning -- 14. Furniture as Props -- Part Four: Visual Merchandising and Display Techniques -- 15. Attention-Getting Devices -- 16. Familiar Symbols -- 17. Masking and Proscenia -- 18. Sale Ideas -- 19. Fashion Accessories -- 20. Home Fashions, Hard Goods, and Food Displays -- 21. Graphics and Signage -- Part Five:Visual Merchandising and Planning -- 22. Visual Merchandise Planning -- 23. Setting Up a Display Shop -- 24. Store Planning and Design -- 25. Visual Merchandising and the Changing Face of Retail -- Part Six: Related Areas of Visual Merchandising and Display -- 26. Point-of-Purchase Display -- 27. Exhibit and Trade Show Design-Industrial Display -- 28. Fashion Shows -- 29. Trade Organizations and Sources -- 30. Career Opportunities in Visual Merchandising -- Glossary -- Retailers Index -- Subject Index.
" This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding has been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy. - Contains six new case studies and extensively revised and updated images - Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices - Expanded sections on store planning including more information about CAD programs, floor plans and planograms - New sections on Tools for Getting a Job including creating your own website and using platforms like Behance to showcase your portfolio - Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315367. "-- "This best-selling introduction to the visual merchandising industry covers all aspects of this exciting area including window displays, mannequins, fixtures and in-store displays"--
9781501315299 (paperback)
Display of merchandise.
BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry.
BUSINESS & ECONOMICS / Industries / Retailing.
DESIGN / Fashion.
HF5845 / .P364 2018
659.1'57