BGMEA University of Fashion and Technology
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Competitive strategy :

Porter, Michael E., 1947-

Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter. - New York ; London : Free, 2004. - xxviii, 396 p. ; 24 cm.

Originally published: 1980.

Includes bibliographical references and index.

9780743260880


Strategic planning.
Competition.

658.4012
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