International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. - Chennai : McGraw-Hill/Irwin, c2013. - xix, 638 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and index.
9789387432321
Export marketing.
International business enterprises.
HF1416 / .C375 2011
658.84
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. - Chennai : McGraw-Hill/Irwin, c2013. - xix, 638 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and index.
9789387432321
Export marketing.
International business enterprises.
HF1416 / .C375 2011
658.84