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Contemporary advertising and integrated marketing communications /

Arens, William F.,

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. - Fifteenth edition. - pages cm

ISBN: 9781259548154 (alk. paper)

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 2017

Dewey Class. No.: 659.1

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BGMEA University of Fashion and Technology University Library

Contemporary advertising and integrated marketing communications /

BGMEA University of Fashion and Technology
University Library