Contemporary advertising and integrated marketing communications /
Arens, William F.,
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. - Fifteenth edition. - pages cm
9781259548154 (alk. paper)
Advertising.
HF5821 / .B62 2017
659.1
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold. - Fifteenth edition. - pages cm
9781259548154 (alk. paper)
Advertising.
HF5821 / .B62 2017
659.1