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Integrated advertising, promotion & marketing communications / (Record no. 1076)

MARC details
000 -LEADER
fixed length control field 00909cam a2200277 a 4500
001 - CONTROL NUMBER
control field 13079884
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhBUF
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200715114206.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030203s2004 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003043373
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131405462
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C58 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 2101
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
246 3# - VARYING FORM OF TITLE
Title proper/short title Integrated advertising, promotion, and marketing communications
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 538 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 2102
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 800
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
9 (RLIN) 2103
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     BUFT Library BUFT Library 01/26/2009 1 1 659.1 2009-0053 09/02/2020 07/15/2020 C-1 07/15/2020 Books
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