Integrated advertising, promotion & marketing communications / (Record no. 1076)
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000 -LEADER | |
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fixed length control field | 00909cam a2200277 a 4500 |
001 - CONTROL NUMBER | |
control field | 13079884 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhBUF |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200715114206.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 030203s2004 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2003043373 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0131405462 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123 |
Item number | .C58 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clow, Kenneth E. |
9 (RLIN) | 2101 |
245 10 - TITLE STATEMENT | |
Title | Integrated advertising, promotion & marketing communications / |
Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack. |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Integrated advertising, promotion, and marketing communications |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. | Pearson Prentice Hall, |
Date of publication, distribution, etc. | c2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvii, 538 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in marketing. |
9 (RLIN) | 2102 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
9 (RLIN) | 800 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Baack, Donald. |
9 (RLIN) | 2103 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | BUFT Library | BUFT Library | 01/26/2009 | 1 | 1 | 659.1 | 2009-0053 | 09/02/2020 | 07/15/2020 | C-1 | 07/15/2020 | Books |