Entrepreneur magazine guide to integrated marketing / (Record no. 1430)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00798pam a2200253 x 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhBUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221018154123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970325s1996 nyua 00110 eng b |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471124397 |
| 020 10 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471124397 |
| Terms of availability | m |
| 020 10 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471124419 |
| Terms of availability | v |
| -- | pbk |
| -- | £14.99 |
| 040 00 - CATALOGING SOURCE | |
| Original cataloging agency | BDS |
| Transcribing agency | BDS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Jeanette, |
| Dates associated with a name | 1924- |
| 245 10 - TITLE STATEMENT | |
| Title | Entrepreneur magazine guide to integrated marketing / |
| Statement of responsibility, etc. | Jeanette Smith. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; |
| -- | Chichester : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 277p |
| Other physical details | ill |
| Dimensions | 25 cm |
| Accompanying material | cased |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 9 (RLIN) | 800 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning |
| General subdivision | Case studies. |
| 9 (RLIN) | 800 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| 9 (RLIN) | 2479 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing |
| General subdivision | Case studies. |
| 9 (RLIN) | 2480 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BUFT Library | BUFT Library | 10/18/2022 | 658.8 S6421e 1996 | 2001-0401 | 10/18/2022 | c-1 | 10/18/2022 | Books |