Creating powerful brands : (Record no. 1887)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00884cam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhBUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240225103721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050204s2003 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005357186 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750659807 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IG# |
| Transcribing agency | IG# |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | D45 2003 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Chernatony, Leslie, |
| Dates associated with a name | 1953- |
| 245 10 - TITLE STATEMENT | |
| Title | Creating powerful brands : |
| Statement of responsibility, etc. | in consumer, service and industrial markets /. |
| Remainder of title | Leslie de Chernatony and Malcolm McDonald. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Burlington, MA : |
| Name of publisher, distributor, etc. | Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 467 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Planning. |
| 9 (RLIN) | 2398 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 322 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BUFT Library | BUFT Library | 02/23/2009 | 658.8/27 | 2009-0103 | 02/25/2024 | C-1 | 02/25/2024 | Books |