Marketing management and strategy / (Record no. 2370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00742pam a22002655x 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhBUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250519155850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980528s1998 enk 00100 eng b |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | b9778065 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132622394 |
| 020 10 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132622394 |
| Terms of availability | m |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 627055 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (StEdNL)627055-nlsdb-Voyager |
| 040 00 - CATALOGING SOURCE | |
| Original cataloging agency | OX/U-1 |
| Transcribing agency | OX/U-1 |
| 091 00 - MICROFILM SHELF LOCATION (AM) [OBSOLETE] | |
| Microfilm shelf location | O12935925 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doyle, P. |
| Fuller form of name | (Peter), |
| Dates associated with a name | 1943- |
| 9 (RLIN) | 2380 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management and strategy / |
| Statement of responsibility, etc. | Peter Doyle. |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Prentice Hall Europe, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 465 p |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1994. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BUFT Library | BUFT Library | 12/13/2009 | 658.8 D7541m 1998 | 2009-0281 | 05/19/2025 | C-1 | 05/19/2025 | Books |