Marketing communications : (Record no. 2397)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00778pam a22002775a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhBUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250528102303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991007t19981993enk 000 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB99-15701 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 0749426993 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749426993 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Uk)gb 99015701 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0109-33860 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 134765 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (StEdNL)2830931-nlsdb-Voyager |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UkOxU |
| Transcribing agency | UkOxU |
| Modifying agency | Uk |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | P.R. Smith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 1998, c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 602 p. ; |
| Dimensions | 24 cm. ; |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1993. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BUFT Library | BUFT Library | 12/13/2009 | 658.8 S6421m 1993 | 2009-0285 | 05/28/2025 | C-1 | 05/28/2025 | Books |