Basic marketing / (Record no. 2451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2451 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhBUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250713130603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250713b bg ||||| |||| 00| 0 ben d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025610509X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhBUF |
| Transcribing agency | BD-DhBUF |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 1366 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing / |
| Statement of responsibility, etc. | E. Jerome McCarthy and Willam D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin , |
| Date of publication, distribution, etc. | C 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 792p. : |
| Dimensions | 25 cm. ; |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, Wiliam D. |
| 9 (RLIN) | 3109 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BUFT Library | BUFT Library | 12/13/2009 | 658.8 M4788b 1993 | 2009-0255 | 07/13/2025 | C-1 | 07/13/2025 | Books |