MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01195cam a22003258i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhBUF |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191105112633.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160127s2016 bg 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332587687 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781944659011 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781944659004 (hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhBUF |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.L5883 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher H., |
| Relator term |
author. |
| 9 (RLIN) |
1493 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
people, technology, strategy / |
| Statement of responsibility, etc. |
Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1603 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Uttar Pradesh : |
| Name of producer, publisher, distributor, manufacturer |
Pearson Education India, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 817 p. : |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BBA, MBA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
1494 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Professions |
| General subdivision |
Marketing. |
| 9 (RLIN) |
1495 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing. |
| 9 (RLIN) |
1496 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |
| General subdivision |
Marketing. |
| 9 (RLIN) |
77 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen, |
| Relator term |
author. |
| 9 (RLIN) |
1497 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Lovelock, Christopher H., author. |
| Title |
Services marketing |
| Edition |
Eighth edition. |
| Place, publisher, and date of publication |
New Jersey : World Scientific, [2016] |
| International Standard Book Number |
9781944659028 |
| Record control number |
(DLC) 2016004004 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
