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The design of everyday things / Don Norman.

By: Norman, Donald AMaterial type: TextTextPublisher: New York, New York : Basic Books, [2013]Edition: Revised and expanded editionDescription: xviii, 347 pages : illustrations ; 21 cmISBN: 9780465050659 (pbk.)Uniform titles: Psychology of everyday things Subject(s): Industrial design -- Psychological aspects | Human engineering | BUSINESS & ECONOMICS / Industries / Retailing | PSYCHOLOGY / Applied Psychology | DESIGN / ProductDDC classification: 745.20019 LOC classification: TS171.4 | .N67 2013Summary: "Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "-- Provided by publisher.
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books BUFT Library
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BUFT Library
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Non-fiction 745.20019 N8421d 2013 (Browse shelf(Opens below)) C-1 Available 2019-0379
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Includes bibliographical references (pages 321-330) and index.

"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "-- Provided by publisher.

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