Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN:- 0131405462
- Integrated advertising, promotion, and marketing communications
- 659.1 21
- HF5415.123 .C58 2004
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | BUFT Library | BUFT Library | 659.1 (Browse shelf(Opens below)) | C-1 | Available | 2009-0053 |
Total holds: 0
Includes bibliographical references and indexes.
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